Craig The Barber's Summary Bio:
On this episode, I was thrilled to interview a dear friend, Craig Whitely, known to the world as Craig The Barber®. He is the founder and editor-in-chief of TheMensRoom.com.
- Craig the Barber® is Hollywood’s top source for men’s grooming needs.
- He's worked with several prestigious salons and barbershops in the Los Angeles area where his clientele grew to include many of Hollywood’s most famous faces and names
- He's lent his services to events such as Diddy’s annual 4th of July “White Party” and Michael Jordan’s Celebrity Golf Tournament
- He's a frequent contributor to Men’s Health magazine
- Craig has served as the spokesperson for two global brands, Lab Series by Estee Lauder and Philips Norelco,
- He creates, produces and hosts exclusive how-to videos for eHow™ Style,
- He is a contributing educator to the Paul Mitchell Schools and he has flown around the world to consult with corporations and host consumer events
- His baby though, TheMensRoom.com, is a site dedicated to the art of barbering and style for men
Without a doubt, a very accomplished professional and an all around great person, who I'm excited to have had, to share some of his wisdom with us.
In this episode, we discussed:
- [04:30] – When he first discovered his desire to become a master barber
- [07:40] – Why he didn't pursue barbering straight out of college
- [09:45] – Whether he's more afraid of failing to achieve a goal he set OR being more afraid of the larger responsibilities that came if he achieved those goals
- [11:00] – Something he feared on his journey that he had to overcome to experience growth in his business and what he did to overcome those fears
- [14:15] – The point he moved from being a barber in a shop to becoming a registered trademark & grooming expert
- [19:30] – How/why he built themensroom.com and his social media community
- [24:00] – His routines and daily rituals
- [26:00] – A failure on his journey, how he overcame it and got back on track
- [31:00] – A defining moment on his journey
- [33:30] – What social media has done for his brand
- [35:10] – How he keeps from getting stuck in a comfort zone
- [37:30] – How he manages goals & holds himself accountable to achieving goals
- [40:20] – A book he's read in the past year that inspired him
- [40:45] – Something small he's done that he's proud of
- [42:30] – An online resource he uses everyday
- [43:10] – Why it's important to volunteer & give back
- [44:10] – His inspiring message to motivate us
Links and resources mentioned:
- Craig The Barber website
- Craig The Barber on Facebook
- Craig's Fav Book: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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